Social Media Watch: #OrangeYourWorld Campaign Has Begun



Yesterday, momuments around the world have lit up orange in commemoration. But what is #OrangeDay? And why are we being encouraged to #OrangeTheWorld?

One in three women

Violence against women remains a critical issue in the world today. The problem of gender-based violence is faced by people and communities all over the world. According to the United Nations Entity for Gender Equality and the Empowerment of Women (known as UN Women), an astonishing 35% of women worldwide have experienced physical or sexual violence at some point in their lives.

In some countries, estimates rise up to 70% of the female population. In order to spread awareness and help bring an end to this, the United Nations launched a campaign. The 25th of each month has been designated as Orange Day by the United Nations campaign UNite to End Violence Against Women.

16 days of action

The 25th of November and Orange Day marked the beginning of a continued campaign of action. For the sixteen days until Human Rights Day on the 10th of December, people are invited to become activists to ‘Orange the World’.

This ’16 Day Campaign’ began in 1991, and seeks to unite the world in a series of events designed to expand awareness, and help to bring an end to gender-based violence. In Istanbul, the campaign started off a week early. The Istanbul Marathon ‘went orange’ in order to highlight the campaign.


#OrangeYourWorld and #OrangeTheWorld are the United Nations methods to encourage activism. World monuments have been illuminated in orange lights, but the aim is not merely symbolic.

Through activism throughout the sixteen days, and a continued series of campaigns throughout the world, ordinary people are being encouraged to bring gender-based violence to light. Information is the most powerful tool to end injustice. With the efforts of UN Women, and millions around the world, violence against women can be dealt a powerful blow.


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