Internationally, the market for art broke records last year, exceeding $54 billion. 22% of these sales came from China. The emerging economies are the fastest growing and most dynamic markets for art, and some businesses are beginning to take notice. Meet Go Global Art, a London-based company committed to bringing the best art to the world. Their mission is ‘uniting global cultures through art’, and through creating exposure for talented artists and galleries across the world, they hope to achieve this.
It is the expensive and famous pieces that gain the most attention. At Go Global Art, their goal is to shine a light on the talented artists from across the globe, and especially the emerging markets. The art they represent is affordable, yet also high quality and investment-worthy, hoping to appeal to art lovers from across the financial spectrum.
Go Global Art has been in operation for only two months, yet has already gone some way in establishing an international presence. So far showcasing the work of promising artists from Argentina, Australia, China, Hong Kong, Kenya, Jamaica, Malaysia, Serbia and Uruguay, Go Global Art is forging its position as a purveyor of the world’s premier art from the emerging world.
Founder and CEO Andrea Chung is well-versed in international business. An entrepreneur, engineer, and business executive, Chung has lived in Europe, America, and the Caribbean, running businesses along the way. Now, turning to the art world, she hopes to grow other businesses, using Go Global Art to connect local artists and businesses with the very overseas consumers they need. This international experience and love for disparate cultures, combined with a zest for business, is what propelled Andrea Chung to found Go Global Art.
“Each and every place has its own unique culture expressed through its art – visual arts, culinary arts, music, dance, and literature. I wanted to shape a model which would give artists easy access to broader audiences, and create a platform for global artists to build their own business networks. It is vital that we provide great value for customers, as well as open up new markets for creative business around the world” – Andrea Chung, CEO and Founder of Go Global Art
In a world where 6% of global art sales are conducted online, Go Global Art may have found the model for the future. Through allowing artists to outsource their logistics and marketing, Go Global helps artists to increase their revenue through an online platform, described by Chung as an ‘Amazon-style purchase exercise’. With a commitment to cost-effective pieces that remain high-quality and investment-grade, Go Global Art can play an important part in widening access to art. The exposure given to art galleries and artists from emerging countries will not only boost their revenues, but allow for international awareness of talent, regardless of where it hails.
For more information on Go Global Art, you can visit their website here.
