Introducing FaceGloria: Brazil’s “Sin-Free” Facebook

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Swearing, violence and erotic content in any form is completely banned from a social network site recently launched by a group of Evangelical Christians in Brazil.

“Facegloria” was launched June 2015 and has attracted 100,000 members according to its creators.

Called the “sin-free” alternative to Facebook, Facegloria has similar functions with some faith-inspired changes.

Facegloria has replaced the “Like” button with an “Amen” button, cursing is not allowed on the website with a list of approximately 600 banned words, violent and erotic content is banned, and photos or videos depicting same-sex activity is also banned.

Web-designer Atilla Barros, and three other co-founders, came up with the idea of Facegloria while working for Acir dos Santos the Mayor of Ferraz de Vasconcelos.

“On Facebook you see a lot of violence and pornography. That’s why we thought of creating a network where we could talk about God, love and to spread His word,” Barros said.

Called the "sin-free" alternative to Facebook, Facegloria has similar functions with some faith-inspired changes.

Their rules are enforced by about 20 volunteer site monitors but their work is considered easy.

“Our public doesn’t publish these kinds of photos,” one volunteer said.

Long home to the world’s largest Catholic population, Brazil’s Roman Catholic population is at 63 percent while Evangelicals are at 22 percent of the population.

However Evangelical Christians are politically and socially powerful in Brazil with more than 10 percent in the lower house of Parliament.

While Facegloria might not be the first religion-focused social network, it aims to be the biggest with plans to expand throughout Brazil and the world, according to Mayor dos Santos.

“We have bought the Faceglory domain in English and in all possible languages. We want to take on Facebook and Twitter here and everywhere,” he said.

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